Full transcript: Badoo President Andrey Andreev on his app’s redesign, partnerships, and you will Bumble
Andreev discussed their app’s remodel, along with his thoughts on a keen IPO, just how their partnerships performs, Bumble, and just why the guy does not for example exposure.
It actually was a lengthy thinking process and you may immediately after numerous brainstorming instructions along with the assistance of new Badoo people, We realized which advice we needed to flow into
Andrey Andreev: Brand new Badoo as possible discover today is merely an excellent bones to have lots and lots of amazing, game-switching features that are upcoming real time over the next few days. Now we have the opportunity to incorporate him or her.
Everything is the brand new! We have totally remodeled the fresh new software, authored a different sort of structure title on brand, and you may analysed and you will reconsidered eleven numerous years of experience in buy so you can boost and you may optimize UX and you may clear up overcomplicated have.
BI: My effect regarding Badoo could have been dating koko app one an overhaul like this has been due for a time. As to why launch the fresh new version today?
AA: You are proper, I have been planning on redesigning Badoo for a while today. For decades they reach encourage (once we call-it inside the house) us off a good ‘Frankenstein’. This happens with each equipment ultimately. Because you add enjoys, monetise or perhaps you will need to improve consumer experience adding brand new enjoyable elements, they at some point gets such a little Xmas forest with lots of buttons, menus inside menus, and multiple complicated windows etcetera.
BI: Something Badoo really does that’s seemingly strange inside the relationships and you will tech is to apply several different brands and you can programs
The old interface was limiting us from inside the too many suggests and you can even when we had modified and improved they several times, it surely got to the stage where I accepted that we can also be no further develop new features upon an old interface.