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Sorry singles – super-niche dating apps are not any shortcut to love

Sorry singles – super-niche dating apps are not any shortcut to love


Trying to game the secrets of love – or, in dating internet site eHarmony’s terms, “the key sauce of attraction” – is nothing brand new. Similarly old, needless to say, could be the failure inherent in every attempts that are such achieve this. Each of which helps make the trend that is current the ever-renewing stock of dating business owners both amusing and ludicrous in equal measure.

The concept du jour is a form of the much older strategy of dating PLU (people like us). Except now it is through trivial externals, such as for example facial fashion and hair accessories, instead of those stalwarts of pre-1960s courtship: respectability, income and faith. Having taken note associated with weakness created by mega-sites such as for instance Match, eHarmony, OkCupid, and apps like Tinder, Hinge, Happ’n and Bumble, matchmaking moderns have actually glimpsed an opening in going radically when you look at the reverse way by narrowing option to a nearly obsessive compulsive pair of requirements.

Thus week that is last the launch of Ex in the Beach celebrity Jemma Lucy’s dating app if you have tattoos: As she eloquently place it: “once you join Dating Ink you realize that you’re likely to see plenty of pages of people with tattoos.” Whereas on Tinder you simply get “bored” waiting when it comes to right tattooed Adonis to look. She added:

You don’t must have tattoos to make use of your website, you simply need certainly to love them! My objective is always to bring tattoo fans together!

Lucy’s launch follows hot regarding the heels of dating specialist Charly Lester’s software for those who have specifications.